20 Ways To Increase Your Website Ranking And Conversions
Increase Your Page Loading Speed and Reduce Server Response Time
The main focus of an SEO expert and a business owner should be to reduce the negative effects of a slow website that leads to dropping down visitors engagement with your pages.
In fact, 53% of mobile website visitors will abandon your site if a webpage doesn’t load within three seconds.
As per Google’s recent algorithm updates targeted page load speed, with slow sites seeing a decline in traffic.
If you want to increase your website traffic, the first step to success is ensuring your site loads as fast as possible.
Update your Top Content/Pages Regularly
Site relevancy should be a priority in terms of having updated and relevant content as often as possible.
You should be regularly checking your top URLs in Google Analytics or Search Console and adding fresh content to keep them up-to-date and relevant.
Related articles to this topic you might like to publish include:
- SEO Starter Guide
- Easy Ways To Get SEO Results
- How To Get Website Traffic Fast
Or it could include most viewed content on your website (For e.g. on our site we’ve seen a high amount of traffic and engagement on posts such as:
Include Contact Information (Address, Email & Phone Number)
If customers cannot find your business contact information on a website, nor will the search engines be able to find you.
It will help you to establish E-A-T (expertise, authority, trustworthiness) of your business.
As Google puts ever-more emphasis on the trustworthiness of a site, having your information readily available will help prove your site and business is legitimate.
Include Numbers and Statistics in Titles
Tiles with numbers from reputable sources ensure a bigger click-through-rate on your content.
Simple Posts with stats and numbers tend to get better engagement and traffic in the SERPs
Achieve this by building list posts and/or step-by-step guides to take advantage of this.
Use Latent Semantic Indexing (LSI) in Your Copy
LSI in simple words means adding contextual relevant keywords after adding your Primary Keywords and synonyms.
When Google ranks a page, it looks for contextual evidence on the page that supports your topic and places your content in the most relevant results to its users. This consists of Synonyms and semantic keywords.
For example, if your keyword is “e-book,” your semantic keywords would be ones that are related, such as “free e-books,” “google books,” etc.
Using these throughout your copy will help Google better understand your topic and intent.
Use High-Quality & Original Images (Avoid Stock Images)
Using original images in your copy builds authenticity and credibility. The more original images you have, the better the user experience will be customers visit your site.
Poor image quality or broken images contribute to the bounce rate, which isn’t best for SEO.
Also, ensure that the images are resized to enable a faster page load time.
Name Your Images in Plain Language in your CMS tool or wherever they’re hosted
Search engines crawl the text on your webpage in addition to your image file names. That’s why creating descriptive file names that include keywords is crucial for SEO.
Research who your Customers are to better connect with them(Target Audience)
The customers’ needs and wants can be better understood and catered to only by doing thorough Market Research.
Keys business decisions pertaining to product pricing to understanding customer pain points can only be made when you know your market well.
Updated market research about the target audience you are trying to reach will help to create content that resonates with their needs. The more relevant your content is, higher the chances of your site ranking better.
Track Your Competitors Keywords and Set Up Alerts (Free & Paid Tools)
Monitoring your competitors’ keywords that are being used in their content can help you find new opportunities.
SpyFu is a useful tool in helping you achieve this. It lets you know keywords that your competitors are targeting in both paid and organic searches.
You can also fetch a monthly competitor’s report by using iSpionage. The reports include any new organic or paid keyword they’re targeting.
Another great tool that we use for gathering insights on our competitors paid and organic keywords and also backlinks is SEMrush.
Use those to plan your own content strategy – and create content better than what the competition’s putting out.
Perform a Website Analysis Every Quarter
It’s always beneficial to keep a regular tab on your rankings and top URLs. Keep checking to find out how your website is positioned for search engines by analyzing the keywords of your site, visible text, and codes.
There could be a bug in Google Analytics, Google could have released one of its algorithm updates, or it could be a problem within the site itself.
Include Case Studies
A simple way to differentiate your product or service is by using actual data and examples to build trust and showcase your expertise and talent.
Utilize Natural Link Building
When it comes to offsite SEO, link building is one of the utmost importance for a marketer.
Essentially, the more links you have, the more likely you will be to rank well when someone searches for keywords related to your website offerings.
Fix Broken & Spam Referral Links
The biggest enemy of your SEO efforts is broken links they devalue all the efforts made resulting in a bad user experience for your customers.
To avoid these expected pitfalls, be sure to periodically check for broken links on your site. You can do so by using Google Analytics or a tool like Ahrefs, which offers a free broken link checker.
Interview Thought Leaders in your Industry/Space
Once you publish this interview on your website, the leaders will most likely share the content with their audience, which will help boost your rankings.
Share Long-Form Posts on LinkedIn
As per the latest trend native video has skyrocketed in popularity on LinkedIn, long-form text posts with a clever hook tend to perform extremely well to gain engagement.
Especially for B2B companies, LinkedIn is the place to shine. Post longer articles on the Linkedin Post, and link back to your own site for more information.
Give Away Free Resources
It’s easy to turn website visitors into subscribers by offering free eBooks, audiobooks, newsletters, or other pieces of content that your readers are interested in.
But it shouldn’t stop there. Your goal should always be to add value, be it through social media captions, long-form articles on your blog page, or comments left on forums or Facebook Groups.
Don’t be afraid of over-sharing or giving too much away on any portals; the only way to really build your reputation is to prove your expertise.
The more value you provide, the more users will come to rely on you as a resource and seek you or your brand out. Google will take notice, once you’re seen as an authority,.
Utilize Paid Search and Social Advertising
PPC ads are a huge source of generating traffic to your site from the search engines, and they are the ideal complementary tactic that helps support the Organic SEO efforts.
While you will have to continuously work on your SEO to gain long term ranking results, however, paid media is a great way to get a quick boost and bump your listing to the top of the page.
Outside of search, paid ads on social media like Facebook is a great way to increase brand awareness and target new viewers.
Always ensure you are taking full advantage of each platform’s targeting methods and experimenting with different ad formats to find the best fit for your brand.
Optimize Your Site For All Devices & Browsers
The functionality of your website across a wide range of devices, screen sizes, and operating systems is essential.
The last thing you want is for someone to find your site on a mobile device, only to be taken to a site that clearly wasn’t built for a mobile screen.
Chances are, they won’t be revisiting your site on a desktop and lose a lead. They’ll simply move on to the next shown results.
Make sure this doesn’t happen by running it through Google’s Mobile-Friendly Test at the time of development. Also, note that Google has officially switched to mobile-first indexing. So, if you want your site to rank in search engine, a mobile presence is a must.
Integrate Social Media to your website to increase engagement
Best way to integrate your images into social media platforms is by adding social media sharing buttons to your website.
In your posts, encourage people to share by giving them directions on how to do so, or have them ask questions through a Facebook Messenger integration on your site.
Your site meta description can, quite simply, make or break your click-through rates.
Craft a readable, compelling description that features keywords. It helps to increase the click-through rate for a given webpage.
While a meta description doesn’t necessarily have a character limit, Google tends to cut them off at 155-160 characters.
And, though they’re not considered as one of the official ranking factors, they are quite influential in a searcher’s decision to click, which in turn has an impact on a page’s ranking.
Make sure to write interesting, unique copy for each description, and optimize it for the keyword you’re targeting on the page.