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7 Ways to Optimize Your Instagram Advertising

When businesses think of advertising on a social media network, often Facebook or LinkedIn come to mind.  But a growing community of over 500 million users is making Instagram one......

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13 Things You Can Do on Facebook to Win Friends and Followers

Anyone who saw the 2010 movie The Social Network knows that the Like function on Facebook was a revolutionary way to engage friends and colleagues.  That one ability to get......

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How to Master A/B Testing for Google Adwords

In the real world, advertising has become a science.  Focus groups, surveys, customer feedback and other expert research will drive the strategy in how your company's online advertising campaigns are created......

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How to Choose the Best Online Ad Sizes and Ad Styles

“Ad blindness” is not a dreaded new disease, but we seem to suffer from it at one time or another.  It refers to online ads that are not clicked on......

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How to Choose a PPC Management Company

Finding the right PPC (pay per click) management company to help your business with internet advertising is a lot like discovering the right company for PR or marketing or advertising.......

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6 Expert Tips to Build a Great Website

A website is usually the first impression your customer or client will have with your brand. It is more important, now than ever before, that your website is mobile-friendly, optimized......

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How to Choose a SEO Company

SEO (Search Engine Optimization) is a popular service offered by online marketing companies, but it is not always understood. If a business is looking for help to improve the quality......

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Secrets to a Successful PPC Campaign

Today, we are going to share the secrets to a successful Pay-Per-Click (PPC) campaign on Google Adwords. Before you begin, however, it is important to note that any PPC campaign......

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How to Choose a Social Media Management Company

Compared to SEO and Pay Per Click, social media marketing used to be an afterthought for online marketing, but is now a critical tactic to promote a product or service.......

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How to Choose a Website Design and Development Company

Having a strong web presence in today’s business environment is essential for many reasons. Not only does a well-designed user-friendly website increase awareness of a business or service and directly......

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