Introduction

Since 2011, this PEO Provider has been transforming the HR experience for small and medium-sized employers, empowering them to grow their businesses while they take care of their people. This PEO firm is more than just a service provider – they operate as a dedicated HR extension. Unlike larger providers, they prioritize fast, accurate, and personalized support. They take the time to understand their clients’ values and long-term vision, which ensures that their services are tailor-made for success. Specifically, their areas of practice include Human Resources & Compliance. For instance, they cover everything from recruitment to training and beyond. Additionally, they handle Payroll, Tax Administration, Time & Attendance, Benefits & Administration, Risk Management, and provide Best-in-Class Technology. Consequently, their comprehensive approach addresses every aspect of their clients’ needs. Voted as a Top 3 Service Provider in the South East for 2024 due to the success they have and continue to achieve within their industry.

The Main Challenges Faced:

1. The PEO provider experienced the majority of its growth through corporate acquisition of smaller players in the space.
2. Integrating sales teams and developing a cohesive branding, marketing strategy became overwhelming for their inhouse team.
3. The digital footprint of the PEO was lacking in comparison to the competition. From its, website, to online positioning, and company brand the firm was not being represented properly.
4. PEOs provide services to 173,000 small and mid-sized businesses, employing 4
   million people.
5. There are 487 PEOs in the United States.
6. The 4 million worksite employees were paid $216 billion in 2020.
7. The total employment represented by the PEO industry is roughly the same as the combined number of employees for Walmart (United States only), Amazon, Kroger, and Home Depot.
8. The PEO industry’s 173,000 clients represent 15.3 percent of all employers with 10 to 99 employees.
9. The PEO industry has grown at a compounded annual rate of 7.6 percent. This is 7 percent higher than the compounded annual growth rate of employment in the economy overall during the same period.
10. The competitiveness in the industry puts added pressures on sales teams to deliver new business opportunities.
11. Finding the right target audience of prospects became challenging.

Solution

Through developing a partnership with BeeSeen Solutions, a tailored solution was designed to utilize our global footprint of delivery centers leveraging on and offshore teams. 

Business Outcomes

• BeeSeen and the PEO continue to thrive in their partnership and exploring expansion together.
• The PEO has experienced positive feedback from its existing clients on their digital foundation which has helped them increase service offerings to them.
• Through the Target Lead Generation, the business development teams are engaged in higher new client acquisition opportunities and have a stronger pipeline of new deals.
• The PEO continues to experience growth and no signs of slowing down its expansion.
• The back office support services BeeSeen has showcased to the PEO partner, has helped reduce operating costs and helped empower their internal teams being even more productive than ever.
• BSS has introduced automation strategies that the PEO is looking to deploy for additional value and enhancements.
• BSS and the PEO are now exploring a video production strategy to continue their branding and corporate positioning as a leader in the space.

Conclusion

The partnership between BeeSeen and the PEO has continuously evolved since its inception, fostering positive growth and expansion in several areas. BeeSeen has provided the PEO with access to global delivery centers, offering additional outsourcing benefits. This support has enabled the PEO to expand without incurring traditional heavy costs. Additionally, the integrated digital marketing strategies have demonstrated a successful path for the PEO partner, resulting in increased revenues, exploration of new acquisition targets, and a robust, qualified pipeline. As a result, the firm is now well-positioned to offer both existing and new clients a reliable platform, allowing them to consolidate their services with one main partner confidently.

BeeSeen Solutions consistently delivers outstanding results for partners across various industries. By leveraging next-generation technologies and experienced professionals who act as dedicated extensions of their teams, we not only enhance our partners’ capabilities but also provide them with confidence in their outsourcing strategies. Furthermore, our approach integrates seamlessly with our partners’ objectives, ensuring that we meet and exceed their expectations. Consequently, this strategic collaboration leads to remarkable success and ongoing satisfaction. Moreover, our leadership team, with over 25 years of driving success, ensures that the future remains bright and filled with exciting opportunities. Consequently, we continue to look forward to a promising horizon and dynamic developments ahead.