Why is SEO Important for your Business? Does it Really Matter?
What is SEO?
Search Engine Optimization is an essential part of digital marketing and is vital in making your online presence more effective. SEO is crucial in making your website more visible and hence provides opportunities to convert prospects into customers.
SEO generates more traffic and hence provides more chances of generating revenue and also creating better relationships with your existing customers. It also helps in developing a brand image and thus a better goodwill.
- SEO is an umbrella term which incorporates the following:
Keywords are words or phrases searched online by potential clients when looking for a particular product or service. Keywords are a crucial part of SEO and for an effective SEO, keywords must be well-researched, carefully chosen, and judiciously used in your content.
Use keywords to optimize all your titles, URLs, and other on-page SEO elements and look for ones that have high search rates and low competition.
Content is the medium through which you can attract and engage your audience. Content must be educational, interesting, relevant, and shareable and can be crafted in various forms:
Web page content
- How-to guides
- Whitepapers and e-books
- Social media posts
- Local Listings
Off-page SEO, also called reputation building is an SEO activity which involves external optimization and is conducted away from the website. A few potent and most used off-page SEO tactics are:
– Backlink building,
– Guest blogging
– Creating shareable infographics
– Influencer marketing
Local SEO is becoming an increasingly important tool due to the increased use of cellphones and mobile devices to search for products and services online. Most mobile searches are used for local intent and thus incorporating local terminology in your SEO is vital.
Search Engine Marketing:
As the name suggests, SEM is the paid activity in SEO. It includes native ads, Google AdWords, social media ads, pay-per-click (PPC), Google shopping ads and display ads.
While SEM isn’t a compulsion for an effective SEO strategy, it certainly helps in expanding your reach across potential customers.
Some of the most common practices in SEM marketing are:
Paid and targeted campaigns
- Keyword based copy that specifically relates to your business or product
- Performance indicators such as click-through-rates (CTR) and cost-per-click (CPC)
Why is SEO important, especially for small businesses?
Why is SEO crucial for small businesses? The answer is simple: increased web traffic. When you’re at the top of a Google search, your website gets nearly 32% more clicks than if you were somewhere else on page 1 – that’s huge! Moving up one spot can increase CTR by 30%, meaning people will have a much better experience with YOUR business because they clicked onto yours instead of someone else.
This means that organic rankings are incredibly important and can make all of those hours spent perfecting SEO worth it.
Growth and a good ROI is paramount for small businesses and SEO has the potential fulfill both these criteria.
Why BeeSeen Solutions?
At BeeSeen Solutions, we provide the best SEO services to help you rankings and get more traffic to your website. We have a team of experts who will help you to improve your website’s visibility in search engines and make sure that you are getting the most out of your SEO campaigns. We offer a variety of services such as keyword research, on-page optimization, link building, and content marketing. We will also help you to track your results and make necessary changes to your campaign so that you can continue to improve your website’s ranking. Contact us today to learn more about how we can help you with your SEO needs.