Marketing channels are a crucial and often overlooked part of any company’s success. Think about your marketing efforts for just one minute- from social media posts to email campaigns; every strategy you implement should be carefully considered to maximize its effectiveness.
If you’re a B2B company, LinkedIn is the place to be if you’re looking for connections. With 58 million companies on it, there’s no shortage of people to form new friendships or business partnerships.
There are more opportunities than ever before for any type or size company within targeted markets and potential customers outside those demographics who could become loyal patrons. It’s time that we all take advantage.
LinkedIn is great for your B2B content marketing and for the business that has the potential to help you find new customers and partners with its friendly, easy-to-use interface that works in your favor when you’re looking to promote yourself or reach out.
But, as with any social media platform, you must stand out from the crowd for customers and potential leads alike to take notice – which means optimizing every single piece of marketing material that goes into circulation.
Here are three ways you can do this:
#1. Know Your ‘Why.’
Although it’s easy to post anything on LinkedIn, you need to understand what your content will be if geared towards a specific audience. For example, If you’re a medical supplies wholesaler looking for partnerships with retailers, make sure that everything in their feed aligns with this goal.
You need to show why your business is unique and what sets you apart from the competition. How will a customer know that they should purchase from this company instead of another?
#2. Don’t Hard-Sell Your Business
It is important to keep in mind that writing articles on LinkedIn will have a different tone than blogging for your business. Try brainstorming what topics would be most informative and helpful with readers in the space provided rather than focusing solely on marketing tactics or pitches.
Your content is a great way to teach people about your company and why they should be interested in what it has going on. In addition, the reasons for buying from you will become clear through this explanation process where persuasion isn’t necessary!
Content without any overt sales tactics is much more likely to convert. Keep this in mind when writing your content to appeal on its own merits rather than being pushy or aggressive about wanting something from the reader too soon.
#3. Acknowledge Your Competitors
Finally, LinkedIn is a crucial part of any company’s marketing strategy. One should never underestimate how important it can be to know what your competitors are doing on social media, and you will want their best tricks up your sleeve when looking for new customers.
Consumers are savvy. They know there is more than one option for them, so you can’t come across as the only game in town by bragging about your superiority or exclusivity. Readers need to know what makes you stand out from other companies but don’t go around name-dropping every competitor in sight.
You can make your business more attractive to potential customers by studying what you or your competitors are doing well, identifying gaps in those areas, and closing them. This will help capture new clients who may want something different from where they currently stand on the market for services like yours while also ensuring that old ones aren’t lost along with the way-which means less competition.
Final Thoughts
It’s not easy to succeed in B2B content marketing on LinkedIn. There are hundreds or thousands of other businesses doing what you’re doing, but they all lack your unique selling point (USP).
But if your strategy for how and why will emphasize this company’s uniqueness, there is still hope – even in such a competitive environment as b2b content marketing on LinkedIn!