4 Social Media Marketing Trends for 2017

Remember when social media was dismissed as merely a distraction for kids or even lazy millennials? No more. Now it’s integral to the survival of your business; if you’re not on it, keeping up with it, or maybe even blazing trails with it, you may be yesterday’s news by tonight.

Social media never stays static – and neither do social media marketing trends. For your business to survive, you have to keep up and evolve with social media marketing (SMM). But how do you stay ahead of the curve when, seemingly every day, features are being added or improved upon that make SMM more viable?

At BeeSeen Solutions, we believe that in 2017, it will be crucial to avoid the shiny distractions and concentrate instead on the macro trends that can be integrated with still-useful conventional marketing practices. As such, here are 4 social media marketing trends to look out for in 2017.

The Trouble with Twitter

The shelf life of Twitter hangs in the balance, and the prognosis isn’t good. Whereas people once enjoyed Twitter’s bite-sized nuggets, the business market is finding this less engaging because it’s become a quagmire. Too many tweets come and go and get lost. Moreover, users want more – details, interesting content, infrequency.

Snap Might Be Popping

Among social media marketing trends, the former Snapchat was often a miss. Part of the incentive to rebrand itself as Snap was to declare its evolution from something more than a toy for middle schoolers. Its appeal lies in its moment-centric communication, which marketers are discovering can revolutionize their marketing. Furthermore, the Snap brass is focused on developing products to suit your company’s messaging needs, so keep your eye on Snap. It may now be the hit you’re looking for.

Show Don’t Tell

It’s never been enough just to tell; untold fortunes have been built on marketing that shows what it’s like to be there, allowing customers to live vicariously through real-time videos, live updates, and 360° images. Speak directly and interact with your customers better – make them sweat, scream, and shiver. Your bottom line will thank you.

Content Style Will Continue Its Metamorphosis

For too long, practical posts that merely inform have been the aim. However, it’s the ones that touch raw emotions that go viral. As social media marketing trends evolve, so does the value of what you impart and how you impart it. Practical is becoming less important while imagination and inspiration are becoming increasingly so. To thrive, find a way to deliver your practical content aesthetically.

For More about Social Media Marketing, Contact BeeSeen Solutions

Social media is transitory, but since BeeSeen Solutions keeps up with the latest in social media marketing trends, we can help you keep your audience engaged and, thus, your business thriving. To help you overwhelm your competition, contact us today for a free consultation. Visit us online (https://beeseensolutions.com/) or call us at 631-777-8811.