Introduction

Alternative Funding Platform that is committed to empowering small businesses by providing them with the financial solutions they need to thrive. With a deep understanding of the challenges faced by entrepreneurs and our extensive expertise in the lending industry, they are dedicated to helping small businesses grow and succeed.

Through offering a wide range of financing options, including merchant cash advances, equipment financing, lines of credit, and working capital loans. Their goal is to match each small business with the perfect funding solution that meets their specific needs. With our quick and easy application process, businesses can save valuable time and access the funds they require within 24 hours.

A key differentiator is their unwavering commitment to exceptional customer service. Building strong relationships with clients, understanding their unique goals and challenges, and providing personalized guidance throughout the funding process. With a dedicated team of experienced professionals always ready to assist and ensure that businesses receive the financing they need to fuel growth and achieve their objectives.

Challenge

1. The Alternative Funding Platform needed to build out their digital footprint to promote their brand, and suite of offerings.
2. The alternative business lending industry has experienced significant growth and transformation over the past few years. Which has fueled competition in all areas.
3. Competition is fierce, fueled by changing economic landscapes, technological advancements, and shifts in borrower preferences. This sector has emerged as a critical player in the world of small and medium-sized enterprises (SMEs) financing.
4. The business landscape globally has been hit the hardest, with major shakeups totally transforming industries from top to bottom. Small, medium and large businesses are all trying to adjust and adapt to the new normal.
5. The traditional way of doing business, particularly when it comes to financing and lending, just isn’t cutting it any longer for a lot of businesses.
6. Business owners and entrepreneurs are looking to alternative lending solutions to help them build their businesses and create the financial future they’ve always dreamed of.
7. The Alternative Lending Platform needed a complete development of an integrated marketing strategy that included Website Development, SEO, social media and Video Production to drive new business opportunities.

Solution

Developing a Digital Integrated Marketing Strategy with BeeSeen Solutions, that is supported by Website Design and Development, Social Media Marketing, SEO, Target Lead Gen and Video Production helped get the Alternative Funding Platform positioned digitally and brought to market.

1. Through detailed strategy and consultative sessions, BeeSeen and its partner created a road map to properly develop and position the brand digitally.
2. A customized website and client portal were developed to allow for an ease in new client acquisition, and funding strategies that can be offered to the Alternative Funding Platforms network.
3. The cutting-edge website was designed with a user-friendly UI/UX design helping maximize its performance driving a positive customer experience.
4. Through BeeSeen Studios in partnership with SIRK Productions, customized videos were produced that are utilized in areas such as social media, and television to help promote the funding platforms products and services.
5. A customized Social Media strategy was developed through target marketing creating over 1M views inside of 30 days.
6. Each custom video produced focused in specific markets and customers, to ensure messaging and outreach was maximized.
7. A Target Lead Gen Strategy was developed utilizing BeeSeen’s LinkGen Solutions with a focus on developing its Referral Partner Network. The results have helped create a national footprint of referral partners which continues to expand.

Business Outcome

• The Alternative Lending Platform continues to expand its reach for clients in need of funding options that are not available through the traditional banking sector.
• The growth of the Lending Platform now offers a larger basket of funding options new clients can gain access to which it did not have prior to engaging with BeeSeen Solutions.
• Through the Target Lead Gen strategies, the Lending Platform has increased its Referral Partner Program which is driving millions of dollars in new funding opportunities monthly.
• The Video Production developed by BeeSeen Studios has helped showcase the Alternative Funding Platform into an Authority in its space and helped position itself digitally against fierce competition.
• New Digital strategies are being developed between BSS and its client, which includes more videos, and automation workflows to allow an ease in doing business while having clear communication in all areas.
• The Alternative Funding Platform has agreed to multi year contract with BeeSeen to be it’s Digital Marketing, and BPO partner to help drive efficiency and overall performance.
• Business is booming for the Alternative Funding Platform which it credits BeeSeen Solutions as a main driver of its success.

Conclusion

BeeSeen and the Alternative Funding Platform have developed a successful partnership which continues to showcase success and evolution with daily communication. Customized strategies have been developed to support front, middle and back-office needs allowing the Alternative Funding Platform the ability to scale without what is traditional heavy costs associated. BeeSeen Solutions, global footprint of delivery centers are being accessed as an extension of the partners internal teams allowing for experienced professionals to be utilized at significantly reduced costs.

BeeSeen Solutions consistently collaborates with partners to deliver next-generation offerings and cutting-edge strategies. With a core focus on delivering best-in-class services and providing access to its global footprint of professionals, we remain steadfast as a reliable resource for all relationships. Consequently, our commitment ensures partners have a resource they can always count on.