Business Funding Company
10% Click Through Rate / 20% Conversion Rate
Our Online Marketing team was hired to assist an alternative financing company specializing in business cash advances and working capital solutions optimize their pay per click (PPC) marketing campaign. According to Google, the average click-through rate (CTR) on AdWords paid search ads is 2%.
In our second month managing the PPC Campaign, the click through rate (CTR) for our search campaign was 9.85 percent. 327 visitors came to the Website via PPC advertising. The Company received 13+ calls and 51+ on-site contact form submissions to PPC advertising during the month.
In other words, of the 327 visitors to the Company page via PPC advertising, 64 or nearly 20% were calling or submitting a form.
We have been able to sustain similar results for the Client and have seen a steady increase in our PPC management budget as a result of the Company’s success converting leads to loans.