Introduction
Champion Elevator Corp., a leading independent elevator maintenance and repair company, sought to boost its business opportunities. To achieve this goal, they partnered with BeeSeen Solutions for a customized Target Lead Generation and Digital Strategy. Initially, the Champion Team lacked experience and success with digital approaches. However, through their collaboration with BeeSeen Solutions, they have made significant strides. As a result, Champion Elevator has acquired new clients, accelerated sales cycles, and generated fresh revenues and relationships. Moreover, this partnership has enabled them to explore next-generation strategies, creating new business opportunities across diverse industry verticals
Challenge
Champion Elevator faced several key challenges in targeting and generating quality leads:
- A limited digital footprint: Despite a robust offline reputation, Champion Elevator’s online brand and social strategies were not performing to the levels they were striving for.
- Limited Visibility: Despite being a leader in their space and respected organization, The Champion Team needed direction and strategy on how to effectively be positioned to their target markets.
- Poor Performing Lead Generation: They needed a systematic process to target, attract, and engage high-quality (HQLs) and sales-qualified (SQLs) leads on LinkedIn.
- Appointment Setting: Developing productive discussions with their target markets and leads was a challenge for the Champion Team. A lack of streamlined appointment setting was showcased in missed new business
opportunities. - Low Conversion Rates: There was a low conversion rate from High-Quality Leads (HQLs) to Sales-Qualified Leads (SQLs), indicating inefficiencies in the appointment-setting and follow-up processes.
Solution
BeeSeen Solutions implemented a customized Target Lead Generation strategy, and coaching and consulting approach that operates as an extension of the Champion Team.
- Social Profile Optimization: BeeSeen redesigned and optimized Champion Elevator’s social profile, ensuring it effectively conveyed its brand story, services, and value proposition. Consequently, BeeSeen Solutions used proprietary and custom strategies to help reach their target audiences, resulting in increased visibility, higher rankings, and better connections in relevant markets.
- Targeted Content Strategy: BeeSeen formulated a content strategy that established The Champion Team and Brand as thought leaders in their industry. By developing engaging content and showcasing their extensive experience, they provided a consultative strategy that led to snowballing success.
- Targeted Lead Generation: Using the LinkGen Solutions platform and supported by digital experts, BeeSeen implemented a strategy to identify and engage high-quality leads (HQLs) and sales-qualified leads (SQLs). Consequently, this approach enhanced their lead generation efforts.
- Appointment Setting: BeeSeen Solutions developed a systematic appointment-setting process. They engaged with leads and arranged discussions with The Champion Sales Team through a qualified appointment approach, thereby supporting the team as a reliable extension.
Business Outcomes
The Target Lead Generation and Digital Strategies provided by BeeSeen resulted in the following:
- Significantly improved branding: The customized strategies have greatly enhanced Champion Elevator’s online presence, accurately reflecting its market leadership and service quality. The profile exudes trust and thought leadership, placing Champion Elevator at the pinnacle of the industry.
- Increased Lead Generation: The targeted lead generation strategy has boosted the number of HQLs and SQLs,
significantly increasing business opportunities. The sales team has a steady flow of qualified leads to help boost
the company’s revenue. - Closed Deals with Large Organizations: The outcome of the continued efforts has resulted in closed deals and
contracts with groups such as but not limited to, The New Jersey Transit Authority, University of Pennsylvania, and Rutgers University. - Streamlined Appointment Setting: The customized appointment-setting strategy has helped increase the new sales opportunities, helped provide efficiency to the Champion Sales Team and provide a qualified pipeline of
new business opportunities the company could not connect with prior to working with the BeeSeen Team. - As a result, Champion Elevator saw an overall client base and revenue growth.
Conclusion
BeeSeen Solutions’ targeted lead generation and digital services continue to transform The Champion Sales team’s business development efforts. Consequently, the customized strategies, coaching, and consulting sessions, along with the qualified appointments coordinated, have helped the organization reach new record sales revenues and develop a consistent pipeline of new business opportunities.
The partnership with BeeSeen Solutions spans several years and shows no signs of slowing down. As a result, The Champion Sales team continues to expand its services with our digital experts, and new business opportunities are being created regularly.