Introduction

Eustis Brewery, a Florida-based brewing company, produces a range of beers, they sought a logo design to capture their brand’s essence and create a strong visual identity that would resonate with consumers. Consequently, BeeSeen Solutions was tasked with creating a logo that aligned with the company’s vision and values, ultimately helping to propel the start-up brand into a recognizable household name among beverage consumers.

Moreover, Eustis Brewery Project is a sub-brand of Total Beverage Co., representing a novel idea for crafting world-class beer with international collaborations. Headquartered in Eustis, Florida, this establishment embodies the flavor and culture of the Sunshine State.

Challenge

The EBP team sought a contemporary logo that captured Florida’s essence. Additionally, they aimed for a global emblem that conveyed the company’s identity. Furthermore, they wanted the logo to be adaptable for various channels, including marketing, communication, printing, and branding merchandise. Additionally, the logo needed to embody the brand values and establish EBP as a global leader in the beer and beverage industry.

To achieve this, the Design team conducted in-depth research to understand EBP, its values, and its target audience.

Solution

Designing a logo demands a creative, thoughtful, and detail-oriented approach. Consequently, the BeeSeen Solutions team adopted a systematic method to craft a logo that showcased global positioning with a clear brand identity. This approach, therefore, ensured that the logo satisfied the requirements of the EBP stakeholders.