Case Study
BeeSeen Solutions Social Media Strategy to Help International Pianist Reach 1M Video Views for Micah Maclaurin.
Hailed as “a strong personality with technique and power to spare” (Philadelphia Inquirer), Micah McLaurin is a leading pianist of his generation. He has appeared in and been photographed and interviewed by major publications such as Paper Magazine, WWD, Resident Magazine, and other New York publications. His unique, singing tone-quality, depth of expression, commanding technique and personal flair and style have garnered him a large social media following, unusual for a classical musician. A versatile artist, Micah does not adhere to a strict “classical” repertoire and creates original arrangements of pop songs and expresses himself through fashion, pushing the boundaries of what it means to be a 21st century pianist.
Micah has Performed as a Soloist with Major Orchestras Worldwide
Such as The Cleveland Orchestra, Philadelphia Orchestra, Orquestra Filarmónica de Montevideo, Charleston Symphony Orchestra, South Carolina Philharmonic, Musicfest Perugia Orchestra, Virginia Symphony, Music Academy of the West’s Academy Orchestra, and the North Carolina Symphony. Consequently, his extensive experience spans a diverse array of prestigious ensembles.
He has worked with conductors such as Joshua Weilerstein, JoAnn Falletta, Jahja Ling, Nicholas McGegan, Kensho Watanabe, and Ken Lam. Additionally, he has performed alongside musicians like Anthony Roth Costanzo and Orli Shaham. Consequently, his collaborations span a range of esteemed artists and conductors.
His 2021/22 season highlights include a debut of a new work titled “Bohemian Rhapsody in Blue” by Steve Hackman, in Hagen, Germany, and engagements in Italy, Fotografiska and South America with the Illinois Symphony.
Through a customized and tailored strategy, the Digital Minds at BeeSeen Solutions delivered 1M views inside of 30 days through Micah’s social media channels. With a goal to raise exposure and build engagement the team developed a successful strategy through proper positioning and marketing on the social networks.
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