Introduction

A Regional Third-Party ARM Firm, that was a traditional debt collection firm was struggling to have consistent sales opportunities and was at a pivotal point in the direction the company was headed. They wanted to expand and diversify their client base which consisted of regional healthcare clients and commercial lenders. The company had a non-performing, non-mobile responsive website, that lacked functionality, and proper security. Their digital footprint did not showcase the company along with all its capabilities properly. They were utilizing cold calling strategies that were antiquated with no real strategy for oversight and accountability based on the costs being put into.

The company wanted to be a national servicer and attract larger organizations as clients but could not penetrate those barriers. The company needed help to get to the level they were trying to achieve and spoke with several groups who they were looking to work with. They needed help from experts who understood how to effectively reposition and relaunch a brand in a way that could effectively drive business and opportunities. The regional firm selected BeeSeen Solutions as their partner of choice to begin their journey.

Challenge

• The Regional ARM Firm was struggling getting new client opportunities that had consistent flows of monthly inventory they could work
• Revenues year over year were on the decline which impacted their ability to hire with any level of confidence
• Ownership found themselves not being able to trust the internal team handling the day to day operational and strategy on delivering consistent results
• The firm lacked infrastructure and technology that is necessary to be success in today’s competitive landscape
• The firm did not have proper security controls in place that organizations require from their vendor network
• The regional firm lacked a sales and marketing strategy, along with conveying their message to the market on what services they offered
• The firm lacked industry insight into how they could position themselves to be more attractive to prospective clients.

Solution

The Regional ARM Firm selected BeeSeen Solitons as their partner of choice to help get them to the next level and on the road they wanted to be on.

• Strategy sessions were developed around creating proper branding, and marketing services.
• A complete rebrand of the organization from a regional arm firm to a National Veteran Owned and Operated BPO was developed with BeeSeen.
• BSS developed a customized mobile responsive website, that included a client portal for reporting, customer interaction digitally and for new clients to engage directly with their sales arm.
• BSS developed an SEO strategy to help position the firm properly, and ensure their online presence showcased them as a professional organization.
• BSS developed a target lead gen strategy utilizing its LinkGen Solutions platform to help speed up sales cycles, create engagement with new prospects and get the firm in front of decision-makers.
• BSS took on a consulting role with the firm in addition helping with business development efforts operating as a dedicated extension of their internal sales team.
• BSS helped develop an offshore strategy that assisted in augmenting internal staff in an effort to scale while ensuring proper compliance protocols along with performance.
• BSS helped create the firm’s information security policies, including penetration testing, ISO audits, operating as a virtual Chief Information Security Officer.

Business Outcome

• The now Veteran Owned and Operated BPO started to gain access new business opportunities that did not exist prior to working with BeeSeen Solutions.
• BSS helped its client receive access to more than $100k of training and grant dollars
• BSS led the sales and development process securing contract with a $6 billion publicly traded education loan management and business processing solution company supporting education, government and healthcare portfolios.
• BSS helped firm gain access to RFI’s RFPs across diverse consumer and commercial opportunities helping continue to diversify the firm’s revenue opportunities.
• BSS drove process and secured contract with Private Student Loan Client
• BSS led strategy to help secure contract with Healthcare Solutions Company
• BSS helped secure Fintech client and enter that market
• BSS helped the company enter and secure contracts in the Credit Union Space providing customer service and first party servicing.
• Through BSS introduction to its network, a strategic partnership was developed with specialty finance lender to help the firm enter the debt purchasing arena. This helped offer the firms current clients a 360 Revenue Cycle Solution.
• Through the use of BSS target lead gen platform, developed a strategy to increase target audience and relevant prospect database of more than 8,500 and growing.
• BSS helped secure contract with a Global Social Media Platform within 90 days of initial engagement done virtually.
• BSS drove process to secure contract for BPO with multi-billion-dollar auto finance company.
• BSS led strategy in helping close contract with $18 Billion Publicly Traded Healthcare Provider.

Conclusion

Through working with BeeSeen Solutions, the now Veteran Owned and Operated BPO has experienced explosive growth and expanded its locations to support on shore teams. They now have access to dedicated resources offshore to assist in handling specific job functions, having an ability to scale without traditional heavy costs. The firm has enhanced its compliance, security and overall ease in doing business allowing them to get in front of higher profile, larger organizations due to their branding and overall infrastructure. The new client opportunities delivered through working with BeeSeen has positioned the company for current and future growth. With a continued working partnership, the team at BSS, has opened up more client opportunities and provided access to next gen technologies and automation workflows. The Veteran Owned and Operated BPO has seen a complete positive transformation aligning with BeeSeen as its Total Solutions Provider.