Introduction

Rocketnode, founded by CEO Lane Romano, is a prominent marketplace offering game-hosting solutions for popular titles. The company dedicates itself to staying abreast of the latest gaming trends. Rocketnode is committed to providing a seamless and efficient server hosting experience. They focus on data redundancy, affordability, and superior client support, positioning themselves as a unique entity in a highly saturated niche market.

Challenge

Rocketnode faced significant hurdles in executing profitable Pay-Per-Click (PPC)
marketing campaigns despite its successes. Their in-house efforts to run and manage PPC campaigns yielded a negative return on investment. They were active on social media platforms such as Instagram, Facebook, and Twitter, but their PPC initiatives drain resources. Furthermore, Rocketnode struggled with high cost per acquisition (CPA), a common issue in their highly competitive sector

Rocketnode engaged in a partnership with BeeSeen Solutions, to create a customized digital strategy to increase new sales revenues.

Solution

1. Rocketnode engaged in a partnership with BeeSeen Solutions, to create a customized digital strategy to increase new sales revenues. The primary goal was to bring down the CPA while simultaneously increasing client conversion rates, a task that required a strategic, data-driven approach. BeeSeen Solutions, with its team of digital experts, designed a bespoke strategy for Rocketnode’s PPC campaigns, showcasing transparent metrics, that delivered success out of the gate.
2. By deploying display ads, BeeSeen Solutions leveraged visually appealing and contextually relevant advertisements strategically placed across a vast network of websites and mobile applications. This allowed us to effectively reach their target audience, ultimately driving higher volumes of relevant traffic to their website.
3. Simultaneously, we utilized search ads, carefully selecting appropriate keywords and creating engaging content to ensure their ads appeared prominently in search engine results. By aligning their ads with customer intent, we increased the volume of attracting highly relevant traffic from users actively searching for products or services similar to what they offered.
4. Through driving a significant increase in website traffic, BeeSeen Solutions capitalized on the opportunity to retarget its audience, maximizing the