Jobs in Digital Marketing: Everything You Need to Know

It’s an exciting time to be looking for work in the digital marketing industry. Whether you want business or creative positions, many different types of jobs are available with great salaries and opportunities!

There are currently many different careers available in digital marketing, with all types having their specialties. Jobs can be found across many industries, and for people who want to build on-the-job training, there is great demand right now too! In addition, most positions offer an attractive salary trajectory over time, making them worth considering if you’re looking into this area as a potential career path.

The most in-demand jobs in Digital Marketing are:

Content Manager & Content Strategists:

Content management is a central role for any agency or digital marketing team as it touches on almost all marketing levels–including creating engaging, high-quality content. Content managers are responsible for not only writing SEO-optimized blog posts but also organizing them so they’re easy to use when needed most by clients, such as in social media campaigns where you can share links with your followers right from the palm of their hand!

Content managers are responsible for creating and maintaining engaging social media posts and managing the team of writers who produce quality content on demand. They must work with an editor’s calendar to ensure that all published pieces meet high standards while staying true in tone across channels.

A good Content Manager needs to be a fantastic writer and know how best to utilize their resources using analytics tools!

According to Pay scale, earnings potential: $61,000 (€52,000) and upwards annually.

VR Developers & Editors:

Virtual reality is a hot new technology that has recently gained traction. Businesses are turning to this high-tech form of digital media for everything from training employees and meeting clients face-to-face, all the way down to providing better customer service by allowing customers themselves access to different areas not accessible otherwise, such as back offices or storage facilities without having them physically enter those spaces.

As a career, it combines technology and creativity. People that enter this field usually come from a design, games, or programming background as they possess the skills needed for this role.

VR is rising in popularity as a tool to attract and engage customers and will require VR developers to execute successful marketing campaigns, so if this area sounds like something that would interest you, brush up on those programming and design skills!

Earning potential: At the low end of the spectrum, a VR specialist can expect to earn $80,000 (about €69,000), but there are plenty of opportunities to make $100,000 (€86,000 – €81,000) and upwards annually depending on the industry according to TechRepublic.

SEO & SEM Specialists

Search Engine Optimization and Semantic optimization are crucial for solid digital marketing campaigns. With the constant algorithm changes, it’s important to stay up-to-date with how they work together and what makes your site successful by having an excellent ROI (which depends on the business size). In addition, eCommerce sites that depend solely on website traffic will be particularly dependent on this strategy due to its importance when ranking high within search engines like Google or Bing; therefore, businesses need professionals who understand these strategies inside out!
According to SEO Basics, the demand for SEM specialists is growing at almost 100% per year while there’s a skills shortage in the jobs market. If you want your business or website ranked high on search engine results, it’s important to find people with expertise in these areas!

UX Designer

UX Designers are responsible for the end-to-end development of websites and digital marketing applications. They may have a technical background or experience in high-end design, but both the above skill sets overlap with user interface (UI) engineering to ensure that all aspects can be optimized together from start to finish while achieving business goals through conversion optimization strategy and testing, onsite navigational patterns, etc.

UX designers must also understand audiences because they’re an integral part of optimizing an ecommerce website to drive prospective customers to browse and buy–they’ll typically take the lead role in project management visuals.

Earning potential: PingPong research cites the average annual salary for a UX designer in the U.S. at $97,000 (€83,000), but those starting with 0-3 years of experience typically earn $76,000 (€65,000).

Email Marketing Specialist

Email marketing is a specialized area of content development and promotional campaigns. You need to have experience as both copywriter and editor to succeed at email-based advertisement strategies. Another major component includes managing lists based on customer data collected from previous interactions with the company’s products/services offerings – which can be done through surveys given out via social media channels like Facebook ads. The person making these decisions has access to insights into how their audience receives information through various mediums.
Earning potential: Email Marketing Specialists can expect to earn an average base salary of around $57 000 USD (€49,000) according to LinkedIn, which can jump to $65,000 (€56,000) depending on experience.

Digital Marketing Manager

An effective Digital Marketing Manager or Creative Director should have a solid grasp of everything to do with marketing and business. They must be able to plan for the future through leadership, hold firm on decisions when necessary (but not too much), and delegate effectively so they can focus their time wisely by taking risks while managing projects well-this takes years of experience in this field!

Earning potential: Digital Marketing Managers and Directors can expect to earn a similar salary as other marketing managers, which averages at $109,000 (€94,000) according to and soars up to $148,000 (€127,000) for the most experienced.

Analysts and AI Specialists

With the rise of big data and AI, anyone who can create systems to analyze this information will be in high demand. A solid understanding of programming is a must for those interested.
The data extraction and geolocation industry are projected to grow from $360 billion in 2018, up 3.5% each year for the next five years. The growth can be attributed largely to Artificial Intelligence (AI) which offers companies improved business operations and customer experience through powerful analysis systems that help marketers make smarter decisions about their target markets.
The demand for AI specialists is growing at an unprecedented pace, and it’s projected that by 2028 the market will be worth $360 billion. These professionals can use their skills in business operations or customer experience to improve company performance and individual clients’ experiences with brands.
Earnings potential: The average salary for an AI Specialist in the U.S is $162,000 (€139,000), while the top 10% can make $100,000 more than that. Indeed, reports that Data Analysts will likely be taking home an average of $65,000 (€56,000) a year.

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