Appearing at the top of search results means more visitors to your website, which means more business. But the path to the top is winding and convoluted, which is why it’s necessary to work with an experienced SEO company like BeeSeen Solutions. This journey is collaborative—from the day your website launches to the day you redesign, you should constantly maintain and monitor your digital marketing presence.
A website is only as good as the people behind it. If it looks old, clunky, or doesn’t load quickly, the people on that website aren’t going to form a positive opinion of the business. That’s why it’s important to stay up to date with Google’s standards for site speed, security, and accessibility. Google aims to deliver the best and most relevant results to users. If it views your website as slow or confusing, rankings will suffer.
BeeSeen Solutions works hard to make sure content on your website is relevant to search engines. But we are often limited by the content’s tone, length, or placement. Even if a lot of people won’t read the words on your site, Google will. Google “crawls” content on millions of websites every day to see which words best match up with user searches. If the content is vague or short, Google will struggle to understand it.
So, long story short, make sure your website is attractive to users. Does the content read well? Does look good on a smartphone? Does it keep people interested? Because if people like it, Google usually does as well. Get in touch with BeeSeen Solutions for a more in-depth look at your website and find out how we can help it rise to the top of Google.