What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?

As technology evolves, the most important digital skills in 2022 will be very different from those needed today. If you want to stay ahead of the curve, it’s important to understand what these skills are and how you can develop them. In this blog post, we’ll explore the most important digital skills in 2022 and provide tips on how you can start preparing for them now.

In less than a decade, the job landscape will look drastically different. Which trends will be most important in 2022? Here are four major ones to watch out for.

Remote, Hybrid & Nomad Marketers Want More from Employers

A recent study revealed that an overwhelming majority of remote, hybrid, and nomad marketers would prefer to work for companies that offer more flexible working arrangements. Interestingly, this preference was not limited to those who currently work remotely or are considering making the switch; in fact, even employees who primarily work in the office expressed a desire for more flexibility. 

The rise of remote and hybrid working arrangements has been one of the most significant job trends of the past decade. And as we enter a new era of work, it’s clear that these arrangements are here to stay. For marketers, this shift presents both challenges and opportunities.

On the one hand, marketers must now be more skilled than ever before in digital communications and tools. On the other hand, the rise of remote and hybrid work gives marketers more freedom and flexibility in how they work.

In a recent survey of remote, hybrid, and nomad marketers, we found that respondents want more from their employers in terms of support for digital skills and flexible working arrangements. Marketers are clearly aware of the changes that are taking place in the workforce, and they are seeking employers who can provide them with the skills and support they need to succeed in this new environment.

The Gig Economy is Booming for Marketers

The Gig Economy is thriving, and marketers are reaping the benefits. With the rise of digital media, there is an increasing demand for professionals with digital skills. Marketers who can create compelling content, manage social media platforms, and analyse data are in high demand. And, thanks to the Gig Economy, they can pick and choose the projects they work on, setting their own hours and rates.

The Gig Economy has also opened up new opportunities for marketers who are willing to think outside the traditional 9-to-5 job box. Freelance marketing consultant gigs, for example, are becoming increasingly popular. This type of gig allows marketers to work with a variety of clients on a short-term basis, giving them the chance to build up their portfolio and earn top dollar for their skills.

With more and more businesses recognizing the value of marketing, it’s no wonder that the Gig Economy is booming for marketers. Thanks to the Gig Economy, marketers have the freedom to choose when and where they work, and they’re able to command high rates for their skills. In today’s job market, it’s clear that marketing gigs are here to stay.

Entrepreneurs Must Upskill Important Digital Skills to Live Applicably

In today’s business world, it’s no secret that digital skills are in high demand. With technology becoming more and more commonplace in the workplace, employers are increasingly looking for candidates who are comfortable using computers and various software programs. For entrepreneurs, this means that it’s essential to keep up with the latest job trends and make sure that your skills are relevant. One way to do this is to upskill, or learn new digital skills that can help you succeed in the modern business landscape. Not only will this make you more marketable to potential employers, but it will also allow you to keep up with the ever-changing nature of the business world. In short, upskilling is essential for any entrepreneur who wants to stay ahead of the curve and live applicably.

Automation and AI Digital Job Trends

The rise of automation and artificial intelligence is changing the landscape of the workforce. As more and more jobs are replaced by machines, it’s becoming increasingly important for workers to have a strong skillset in digital technologies. Many jobs that once required little or no digital skills are now being automated, and those that still require human labour are often being augmented by AI. As a result, workers who are able to adapt to these changes and adopt new digital skills will be in high demand. Here are some of the most popular job trends that are being influenced by automation and AI:

Social media management:

As businesses move to online platforms, they need workers who can manage their social media accounts. This includes creating and scheduling posts, interacting with followers, and monitoring analytics.

Search engine optimization:

With billions of people using search engines every day, businesses need workers who can help them improve their ranking in search results. This involves optimizing website content, building links, and conducting keyword research.

Data analysis:

With the increasing use of big data, businesses need workers who can analyses large data sets and extract valuable insights. This includes identifying trends, developing hypotheses, and designing experiments.

If You Can’t Be Found, You Don’t Exist!

Increasing your visibility online doesn’t have to do with just getting in front of more people – you need to make sure you’re making yourself visible to the right audience with the right words. BeeSeen Solutions is a Digital Agency with focuses in Marketing, Intelligent Automation and Operational Strategies, we can help craft the perfect marketing strategy for your business.