Author Archive

Google to Penalize Popup Ads

Most users these days are searching the web from much smaller screens of smartphones.  While many use desktops and laptops for work and school, it is not a stretch to......

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The Rise of Digital Marketing

Econsultancy in association with Oracle Marketing Cloud, just came out with their Marketing Budgets Report 2016 and found that digital marketing in organizations is on the rise.  The survey queried 500......

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7 Ways to Optimize Your Instagram Advertising

When businesses think of advertising on a social media network, often Facebook or LinkedIn come to mind.  But a growing community of over 500 million users is making Instagram one......

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13 Things You Can Do on Facebook to Win Friends and Followers

Anyone who saw the 2010 movie The Social Network knows that the Like function on Facebook was a revolutionary way to engage friends and colleagues.  That one ability to get......

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How to Master A/B Testing for Google Adwords

In the real world, advertising has become a science.  Focus groups, surveys, customer feedback and other expert research will drive the strategy in how your company's online advertising campaigns are created......

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How to Choose the Best Online Ad Sizes and Ad Styles

“Ad blindness” is not a dreaded new disease, but we seem to suffer from it at one time or another.  It refers to online ads that are not clicked on......

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How to Choose a PPC Management Company

Finding the right PPC (pay per click) management company to help your business with internet advertising is a lot like discovering the right company for PR or marketing or advertising.......

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6 Expert Tips to Build a Great Website

A website is usually the first impression your customer or client will have with your brand. It is more important, now than ever before, that your website is mobile-friendly, optimized......

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