News

How Pay Per Click Marketing Can Drive New Business: A Powerful Tool for Growth

In today’s digital age, businesses are constantly searching for effective marketing strategies to reach their target audience and generate new business. Pay Per Click (PPC) marketing has emerged as a......

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What is a Landing Page?

Marketers use landing pages to drive a specific type of traffic to your website, and hopefully conversions as a result. When people visit a landing page, they are typically arriving......

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How to Tell If Your Pay-Per-Click Campaign is Well-Managed

Anyone can pay Google some money and run ads for their business. But it takes experience and skill to truly make these ads pay off. After all, if a business......

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Google to Penalize Popup Ads

Most users these days are searching the web from much smaller screens of smartphones.  While many use desktops and laptops for work and school, it is not a stretch to......

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How to Master A/B Testing for Google Adwords

In the real world, advertising has become a science.  Focus groups, surveys, customer feedback and other expert research will drive the strategy in how your company's online advertising campaigns are created......

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How to Choose the Best Online Ad Sizes and Ad Styles

“Ad blindness” is not a dreaded new disease, but we seem to suffer from it at one time or another.  It refers to online ads that are not clicked on......

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How to Choose a PPC Management Company

Finding the right PPC (pay per click) management company to help your business with internet advertising is a lot like discovering the right company for PR or marketing or advertising.......

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Secrets to a Successful PPC Campaign

Today, we are going to share the secrets to a successful Pay-Per-Click (PPC) campaign on Google Adwords. Before you begin, however, it is important to note that any PPC campaign......

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